Washington, D.C.-based Sun Belle Inc. expects a possible volume increase of 90% from Chile this season, but the company’s president, Janice Honigberg, isn’t worried about finding the demand to meet that supply.
With peak volumes not expected until January because of cool fall weather in Chile, Honigberg said vessel shipments, for the most part, would miss the winter holidays.
But Sun Belle plans to import heavily by air in December to meet holiday demand.
In the future, Mexico will likely play more of a role in demand for Chilean and other import berries during the winter months, Honigberg said.
Sun Belle is working with researchers at the University of Georgia on varieties for planting in Mexico, Honigberg said.
“There’s quite a bit of acreage planned for Mexico,” she said.
The Mexican deal this year is expected to begin in mid-November and end about the beginning of May, Honigberg said.