Strong supply is on the way, but look for a gap - The Packer

Strong supply is on the way, but look for a gap

04/19/2012 11:35:00 AM
Kelli White

Kim Flores, director of marketing at Seald Sweet agreed.

“The quality reports in the field are very good. Expect high color and high brix,” she said.

Demand keeps growing

The popularity of clementines has crossed from children to adults, which has increased the demand. Steve Marinello, director of imports for Seald Sweet International, Vero Beach, Fla., said now adults are choosing clementines as snack options.

“U.S. consumers have grown to love the clementine/mandarin category. The sweet, juicy flavor of the fruit is enjoyed by consumers and the easy-to-peel, seedless qualities make it a convenient fruit, especially for children,” said Kim Flores, director of marketing for Seald Sweet.

“There were isolated cases of seed in last year’s crop but that has been solved,” Marinello said.

Demand for all varieties of this fruit are consistently rising, Flores said.

“Retailers have steadily been increasing promotions and the shelf space for clementines, including end caps and stand-alone displays. The growing demand has proven the overall success of this commodity in the U.S.,” he said.

“Clementine consumption is increasing, and the trend is away from 5-pound boxes and toward 2- and 3-pound bags. Consumers are now looking for clementines as well as other citrus varieties in the summer months more so than in the past,” said Matt Gordon, Chilean import manager at DNE World Fruit Sales, Fort Pierce, Fla.

Markets Editor Andy Nelson contributed to this report.

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