“We ship a lot of RPCs. Grapes aren’t a huge item in RPCs, but we do ship some,” he said.
New this year for Peter Rabbit: a stronger shipping carton for grapes, Burton said.
“We spent a lot of money and time to make sure they make the ride all the way to the store,” he said.
The box isn’t display-ready, Burton said, but then, customers aren’t calling for display-ready.
“Most customers want grapes in boxes with lids that protect the product,” he said. “There aren’t too many requests for display-ready.”