There are no dedicated funds for Colorado Proud, White said. Instead, the program relies on federal specialty crop block grants and a Department of Agriculture fund.
“So far we’ve been very lucky to have the funds we need,” she said.
Colorado Proud launched in 1999 with 65 members. It now has more than 1,300, with membership drawn from the producer, association, processor, retail and restaurant communities. An estimated 300 members are grower-shippers of fruits and vegetables.