Harry Strohauer, president and owner, Strohauer Farms, La Salle, Colo., said he plans to have a traceability program in place by the end of this season.

He also plans to have third-party audits conducted this season.

Strohauer Farms is focusing on improving its pearl onions promoting, Strohauer said. Among its strategies are developing new packaging and targeting foodservice buyers.

Strohauer grows conventional and organic potatoes, pearl onions and shallots.