Table grape group beefs up marketing staff

05/07/2014 04:51:00 PM
Jim Offner

The Fresno-based California Table Grape Commission has hired one person and expanded the roles of two others in marketing.

Fabian Garcia recently was hired as assistant director of international marketing, a new position.

A native of Santa Barbara, Calif., Garcia studied international relations at American University in Washington, D.C., and traveled frequently to eastern Asia.

He speaks Spanish and Mandarin Chinese and spent several years in Shanghai, China, where he worked as a market researcher at the U.S. Department of Agriculture’s Agricultural Trade Office.

Garcia, who joined the commission in January, assists in developing and implementing the commission’s international promotional programs, with an emphasis on China.

The commission expanded the roles of Rachel Scott and Jeff Klitz in the areas of digital media/community service and marketing communications.

Scott, digital media and community service manager, has been with the commission for five years. She has a bachelor’s degree from Western Michigan University in organizational communications and Spanish.

Before joining the commission, she spent two years in Japan teaching English.

Her new responsibilities include content development and management of the commission website and social media platforms, which include Facebook and Pinterest, and the launch of a Twitter account this year.

On the community service side, she will assume a greater role in managing the programs, which include scholarships, grants and donations.

Klitz, assistant director of marketing communications, also a five-year commission employee, is a native of the San Joaquin Valley, growing up in Fresno, and has a bachelor’s degree in agricultural business from Cal Poly San Luis Obispo.

He has been involved in helping coordinate components of the commission’s communications and research programs but now will assist in the development and implementation of the broader consumer communications program, the commission said.



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