Fall a good time to maintain tropical fruit sales momentum

09/02/2011 09:24:00 AM
Dan Gailbraith

Promotions will reflect the amount of product in the pipeline, said Gary Clevenger, managing member and co-founder of Oxnard, Calif.-based Freska Produce International LLC.

“It’s all based on availability and (the) time of year when mangoes are plentiful is the best time to promote, of course, and not when they’re short,” he said.

“The best promotional times of the year would be November, December, January and then starting in March all the way through July. Those other times are perhaps off times where prices rise a little too high.”

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