Promotional approaches sometimes don’t depend on season

09/02/2011 09:26:00 AM
Dan Gailbraith

The Hass Avocado Board is one of them.

“HAB continues to develop demand-creating programs related to college football and avocados,” said Jose Luis Obregon, the Irvine, Calif.-based board’s executive director.

“Retail and foodservice programs are handled and executed by the individual associations, (the Chilean Avocado Importers Association and the Mexican Hass Avocado Importers Association).”

The avocado board will be working, for the first time, with the Irvine-based California Avocado Commission, the CAIA and MHAIA in a joint promotion tied to college football, Obregon said. 

“It will be a media buy on Fox Sports in conjunction with a strong PR and online support,” he said.


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