Growing tropicals category offers opportunities for autumn - The Packer

Growing tropicals category offers opportunities for autumn

09/02/2011 09:27:00 AM
Dan Gailbraith

Certain demographics, particularly Asian and Hispanic markets, remain strongholds for tropicals, but items find their way to others, too, Warren said.

“It’s becoming more mainstream,” he said.

“We’re seeing people are trying tropicals that haven’t tried it before. It’s becoming more mainstream, so there’s going to be more consumers looking for it. I’d look for it to grow.”

Oxnard, Calif.-based Freska Produce International LLC is starting to find customers in new territories, said Gary Clevenger, managing member and co-founder.

“Our focus is pretty much the West Coast, but we’re making a little more penetration in the Midwest,” he said.

“I think per-capita consumption has doubled or tripled over the last seven to 10 years. I think that’s pretty evident that the category is growing and is becoming more a mainstream item on the produce shelves.”

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