Business Updates: Fall Tropicals

09/16/2010 05:43:29 PM
Doug Ohlemeier

Amazon Produce Network adds position
Amazon Produce Network, Mullica Hill, N.J., has added a grower relations and logistics person.

David Ponce began working for the importer and marketer of mangoes in early August.

Ponce previously worked as a commercial representative for melons grower-shipper Agro Libano in Rottedam, Netherlands where he oversaw receiving containers.

Greg Golden, Amazon’s sales manager and co-owner, said Ponce should be a strong addition to the operation.

Brooks’ ships papayas in redesigned box
Brooks Tropicals Inc., Homestead, Fla., has switched to shipping its Caribbean red papayas in a new type of box.

Since January, Brooks has been increasing the packing of its fruit in the box that Mary Ostlund, director of marketing, calls a corner post box.

Replacing a former carton Brooks used that wasn’t as display ready, the new container has a shorter top and graphics, Ostlund said.

“For the past six months, the box has gone through a trial period where we tested its stability and rigidity,” she said. “Designing a papaya box isn’t easy. Papayas love humidity while cardboard doesn’t.”

Brooks had machinery built to the company’s specifications to construct a box that provides optimal fruit protection while giving papayas the humid environment, Ostlund said.

She said Brooks has received strong retailer feedback on the packs.

Besides its Belize papayas, Brooks is a leading grower, packer and shipper of south Florida avocados and starfruit, Mexican limes, Jamaican Uniq fruit and ships smaller volumes of other tropicals.

Central American Produce moves offices
Central American Produce Inc., Pompano Beach, Fla., has moved its offices to a new location.

The year-round grower-shipper of mangoes, pineapples, melons and vegetables relocated from its Atlantic Boulevard location it had been at for 27 years to a newer building on Park Central Boulevard off of Military Trail, about a mile away from its aging building, said Michael Warren, president.

“Our offices are in a nicer and cleaner environment, and in an area that is more conducive to working,” he said. “There are open windows all around and it has nice tropical landscaping that allows us to take in the natural Florida beauty.”

Central American made the move in February.

Marketing veteran joins
J&C Tropicals

J&C Tropicals Inc., Miami, has brought in a marketing veteran to lead its marketing efforts.

Jeanette Rodriguez became vice president of marketing for the grower-shipper on July 1.


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