An art director, Rodriguez worked at a Manhattan, N.Y. agency on the Este Lauder contract before returning to Miami a decade ago to run her full service marketing and interactive design and development agency where she served numerous industries.
The Miami native began consulting for J&C in June before accepting the full-time marketing position.
“The goal here is to solidify the brand and create more industry awareness within the tropicals category about this company,” Rodriguez said.
Additionally, J&C plans to give its website a makeover.
J&C plans to launch its redesigned website in October in time for the Produce Marketing Association’s Fresh Summit 2010 in Orlando, Fla.
Mango Board releases crop report app
The Orlando, Fla.-based National Mango Board has released a Web-based crop report application.
The application is based on information from the U.S. Department of Agriculture’s Market News Service and allows retailers and foodservice operators to discover trends and pull prices to plan promotions and recipes.
The customizable reports feature more than five years of mango crop data, including prices and volume and have options such as exporting country, date range and entry port.
William Watson, executive director, said the board has fielded many requests for the information.
“We wanted to collect it all and be the conduit for bringing a lot of this information together because we want to drive our stakeholders to our website and continue to build value in that area,” he said. “We developed a way to pull a lot of information from multiple sources together in one spot and make it easy for the user.”
The reports can also be exported to Excel spreadsheets.
The app can be found at www.nmb-database.com/cropreports.
Southern Specialties expands warehouse
Southern Specialties Inc. in late summer was expanding its warehouse capacity at its Pompano Beach, Fla., headquarters and distribution facility.
The grower, importer and shipper was having engineers design space in an adjacent warehouse that Southern Specialties plans to use as expanded warehouse space.
Once completed, the company plans to move its fresh-cut processing operation into the new area, which is a little more than 100,000 square feet, said Charlie Eagle, vice president of business development.
Southern Specialties markets specialty produce such as green beans, baby vegetables, asparagus, berries and specialty peppers, specialty tomatoes and specialty lettuce from the U.S., Canada, Central America and South America.