Expect promotable volume of Florida avocados in July

05/31/2013 11:55:00 AM
Chuck Robinson

“I think this will be a great season in terms of quality and sizing,” Jessie Capote, executive vice president and co-owner, said in late May. “The fruit looks good and the quality is there. There is nothing about this year’s upcoming crop that leads me to believe it will be any different in terms of volume, quality and sizings.”

July will mark the beginning of strong volumes suitable for retail promotions, said Alvaro Perpuly, general manager and partner of Fresh King Inc.

“We have really good fruit,” he said in late May. “The fruit looks good early. The quality of the fruit will be really good in late June and early July to offer strong promotions all the way through October.”

Fresh King began harvesting May 20, Perpuly said.

Prices

Because sufficient commercial shipments had not yet started, the U.S. Department of Agriculture didn’t report Florida prices in late May.

Last season in mid-June, Florida’s deal began at $13 for 1-layer 12.5-pound flats of sizes 8s-12s, according to the USDA.  

Grower-shippers normally ship promotable volume through fall, with smaller volumes continuing through late January.

Florida growers produce from 7,500 acres, according to the avocado committee.


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