Florida avocados grab strong retail presence

05/31/2013 11:52:00 AM
Doug Ohlemeier

As more non-Latinos become aware of the fruit, sales are increasing, he said.

“Historically, the biggest market is where the Latino population is,” Perpuly said. “But as the produce industry and the Anglo people start trying this fruit, they’re looking for it more.

“We believe the Anglo market is accepting more Florida avocados as a normal part of their eating habits.”

Retailers are showing more interest in the fruit, said Jessie Capote, executive vice president and co-owner of J&C Tropicals, Miami.

“During the last two to three years, we have seen a good amount of growth within retail,” Capote said.

“The Florida avocado season is surely a welcome addition to the grocery aisle. For the most part, the consumer is really anxious to get their Florida avocados.”


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