“Consumption in the overall citrus category is up,” he said. “Right now, we’re selling all the tangerines and navel oranges that we have. So the demand from our retail partners has been good for oranges and specialty citrus.”
Increasing societal interest in healthy foods is also driving citrus sales growth.
“In Florida citrus as a whole, we do see an increase in demand and business,” said Kevin Swords, Florida citrus sales manager for Fort Pierce-based DNE World Fruit Sales. “It’s good when you have the schools getting behind increasing consumption to promote better health. Consumer packaging is also helping interest the youth. You’re going to get impulse buys out of that.”