Corn promotions run through winter and spring

11/05/2010 11:43:01 AM
Doug Ohlemeier

Stores often feature overwraps for stewing or roasting vegetables.

Stemm advises supermarkets to add an ear of corn alongside the potatoes or root vegetables they’re packing in the mixed packs.

“Rather than putting corn in the big bin at the end of the aisle in the summer as a loss leader, and showcasing corn on the front page of a Memorial Day or Labor Day advertisement with those discounted pricing, retailers have found promoting corn can be a profit maker for them,” he said.

Category managers who use less aggressive pricing and promote corn during nonpeak seasons can help retailers make a little profit on corn rather than treating it as a summer loss leader, Stemm said.

Most of Florida’s corn volume begins in late March and early April.


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