“The cabbage growers had a good year last year,” said Bryan Biederman, assistant sales manager. “It wasn’t a great market, but cabbage prices maintained at an acceptable level.”
The co-op’s cabbage is marketed under its Wilson label, named for Darrell Wilson, its principal cabbage grower.
Pioneer plans to pack Wilson’s cabbage through April 1.
When Georgia production kicks in, the market often drops a little because of many growers having product while cabbage remains in fewer hands when Florida’s deal starts, he said.
While Florida prices can vary, Williams said it usually remains a $7-8 deal during the fall.
Because of all the costs involved in harvesting and cooling cabbage, Williams said growers need to receive at least $7.
While volume runs through the fall, Hearne said the company ramps up promotable volume in late January through the first couple of weeks of March to meet heavy St. Patrick’s Day demand.
Florida shipments normally run through early May.