Local and regional grown considered by Florida growers - The Packer

Local and regional grown considered by Florida growers

11/03/2009 03:50:14 PM

High interest

Pero Vegetable Co. LLC, Delray Beach, sees a lot of interest in locally and regionally grown issues, said Scott Seddon, brand manager.

A regional U.S. grower, Pero has many opportunities to promote its regionally grown produce.

“We grow up and down the East Coast as the summer goes along,” Seddon said.
“We are locally grown 365 days a year in certain areas. With people really becoming more aware of the carbon footprint, that can be possibly helped out with the locally grown movement. A multifaceted effort, it helps the local economy and the carbon footprint. And in the long run, it will mean fresher produce.”

During the summer, Pero sponsored an event at its Benton Harbor, Mich., packing operation to promote locally grown produce.

The event, which featured a broadcast from a local radio station, was a way for consumers to meet and greet their area farmers who explained the concept of locally grown.

Seddon said the growers received a lot of positive response.

“It’s really connecting with the consumers and teaming with the retailers to educate the consumers and get our face and name out there and let people understand what locally grown is,” he said. “It’s not just pulling up with a pickup truck and selling oranges out of the back of it.”

L&M Cos., Raleigh, N.C., also has a strong regionally grown push.

Greg Cardamone, general manager of eastern vegetables, said retailers and consumers are looking for regionally-grown product.

“Both appreciate the fact that it’s grown closer to them and they feel a connection with the farm and the farmer,” he said.
“Most people like to know they’re helping to support their local economies.”

Other L&M people have participated in industry panel discussions on regional and locally grown issues.

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