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WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Florida Fall Vegetables

New owner plans few changes for Florida Specialties

IMMOKALEE, Fla. — The new owner of Florida Specialties Inc. doesn’t plan any major changes to the south Florida grower-shipper.

Software industry veteran Myles Strohl bought the entire Florida growing, shipping and sales operation from former owners Jim Joiner, Susan Joiner and Kenny Graves.


Doug Ohlemeier

Myles Strohl is the new owner of green beans, bell pepper and eggplant grower-shipper Florida Specialties Inc., Immokalee, Fla. Strohl, who comes from the software industry, says he plans to keep things unchanged.


The deal closed Sept. 15.

The sale includes Joiner & Sons Farms but initially does not include Florida Specialties of Georgia, Americus.

Strohl said he plans to buy that south Georgia farming and packing operation in the future.

Strohl declined to state financial details of his purchase and said he plans to keep current operations, which include growing and packing of green beans, eggplant, bell peppers and variety peppers, along with a small volume of squash.

We have expansion changes, but they remain private,” Strohl said. “I expect to grow the business, which is one of the reasons I bought it. My philosophy in business is that nothing remains status quo. The business either grows or it dies.”

Strohl credited the company’s previous owners for building it into a successful operation.

Jim Joiner and Susan Joiner plan to remain involved with the company as senior consultants, Strohl said.  

The Joiners also plan to continue bringing Florida Specialties product, said Jeff Stepanovich, salesman.

Bored with retirement

Strohl moved to Naples seven years ago after semiretiring and selling his company that marketed software for emergency response.

He said he needed a new challenge.

“I frankly just got bored and needed something to do,” Strohl said. “This is a fun business.”

While he said he likes risks, he said he hopes those risks bring rewards.

The recruitment of industry veteran Wade Purvis into the company’s new position of vice president and general manager is one change, however.

Purvis previously was general manager of growing and packing for Pacific Collier Fresh Co. before leaving for work in another industry in late 2006.

Purvis also worked as farm manager of Southwest Florida Farms, a division of Gargiulo Inc., Naples.

Company history

Florida Specialties began operations in 1986 as the sales arm of Joiner & Sons Farms.

The company grows 3,000 acres of beans along with an increasing amount of bell peppers.
Stepanovich said Florida Specialties has grown during the past five years and said the operations remains unique among Immokalee and southwest Florida grower-shippers.


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