In the U.S., Publix took the initiative and, at its own expense, displays Fresh from Florida point-of-sale material in front of Florida produce, Sleep said.
Overall, the agency expects 50 retailers throughout the world to promote Florida produce through 412,000 individual store advertisements, higher than the 400,000 ads that ran last year, Sleep said. Typically, the program sees a minimum of 325,000 individual store advertisements, he said.
Participating chains run an average of 35 Fresh from Florida ads promoting 19 commodities.
The state this year is investing $500,000 in its retail promotions, similar to previous years, Sleep said.
“Consumers know that the Fresh from Florida brand represents quality and affordability,” Florida Agriculture Commissioner Adam Putnam said.
“For generations, Florida’s farmers have taken pride in providing fresh fruits, vegetables and citrus to consumers across the nation and in more than 100 other countries.”