Florida Tomato Committee promotes through TV, websites - The Packer

Florida Tomato Committee promotes through TV, websites

03/07/2013 03:02:00 PM
Doug Ohlemeier

“All of our campaigns work together to communicate the availability, health, good flavor, versatility, wholesomeness and handling information of fresh tomatoes to consumer and trade audiences in order to increase sales of Florida tomatoes.”

The radio advertisements are scheduled to air in Orlando; Tampa; West Palm Beach; Atlanta; Charlotte, N.C.; Philadelphia; New York and Boston.

The webmd.com promotion also includes sponsoring the site’s diet and nutrition newsletter, which is read by 471,000 subscribers a day, she said.

For foodservice promotions, the committee makes materials available to help chefs and foodservice operators prepare menus and properly handle Florida tomatoes.

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