A sudden interest in skillet steaming prompted the exchange to produce material showing how consumers can put ears of corn in a skillet with two inches of water and steam the corn in 4-5 minutes versus the 20 minutes it might take to boil the corn.
The exchange this spring also plans to apply for another USDA specialty crop grant to fund consumer and category research through the University of Florida, Gainesville.
Survey results would not only help with corn merchandising but could also be applied to other Florida-grown commodities, something Stemm said USDA grant writers like to see.
In another retail promotion, growers plan to continue a retail-based charitable program they started last season.
Last season, exchange growers contributed more than $25,000 to charitable programs by donating five cents per crate the stores bought to the retailer-chosen charities.
Calling the program successful, Stemm said the exchange is slightly reworking the program, which runs for two weeks mid-April to mid-May, to allow more retailer flexibility.