“One thing about the Florida crop that’s different from California is the peaks of the season,” he said.
“California is a little more steady production while Florida has more spikes in production. It’s more important to focus on retailers because they can move the additional volumes when we do hit those peaks.”
Foodservice demand remains more consistent and is a good business, but the segment isn’t able to react as quickly to supply changes, Wishnatzki said.
Few of the berries sold by Astin Strawberry Exchange LLC in Plant City are shipped to foodservice purveyors, salesman Shawn Pollard said.
“We may see more interest from foodservice,” he said.
“The problem with the foodservice is they don’t have a lot of spikes. When we need to move tonnage, it seems their volume is consistent,” he said.
“There are times when our volume is heavy, we need to have retailers help us move surplus product when we have those big volume spikes,” Pollard said.
“The foodservice industry doesn’t seem to have the ability to react to that.
“It’s a more stable and more consistent type of business that’s not good business (for us), or we’d entertain it.”