“They (the agriculture department) are doing a nice job supporting local produce,” Machell said.
“They had a lot of foodservice guys there at the meeting. Florida being the customer, they want Florida product. It’s great and is nice to see Florida trying to push the state’s own products.”
To help increase consumer use of strawberries, the association is working with consumer magazine publisher Meredith Publishing in Des Moines, Iowa, to feature articles on berries in their publications, which include Better Homes & Gardens and Family Circle.
For retail merchandising, the group plans to conduct events with individual stores at major Florida retailers.
Billboards on major Florida interstate highways tell tourists traveling to and from the north about Florida’s strawberries.