Strawberry group using social media and Internet to spur consumer interest

01/04/2011 05:40:00 PM
Doug Ohlemeier

Steve Machell, sales manager for Gulf Coast Produce Inc., said he’s impressed with the association’s marketing efforts.

“Jammer will be our Nike swoosh, the checkmark, so to speak, which will be our identity and help increase sales,” Machell said.

“The growers association has done a phenomenal job with the new varieties and has now really embraced the need to do more marketing. They’re becoming much more attuned to the marketing side as well.”


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