Florida Tomato Committee plans retail, foodservice promotions

12/06/2013 12:12:00 PM
Doug Ohlemeier

“The tomato category is very complex and extremely competitive,” Daves said. “It may be the most competitive category in the produce department.

“If you look at the country, round field-grown tomatoes still have a presence here,” she said. “We are maintaining but it’s difficult. There are a lot of designer-type tomatoes that are flashy but they’re not the foundation of the category, which is the round, field-grown tomato.”

In recent years, the committee invested $535,500 in education and promotion programs.

Daves said she expects a similar amount for this year’s promotions.

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