“Unfortunately, those prices are probably average for this time of the year,” he said in early November.
“Even more unfortunate, at those prices, they’re not a profitable situation. What the produce industry doesn’t understand is with the extra food safety steps the tomato industry has voluntarily taken, it adds an incredible amount of costs to our product, yet we have not been able to add that extra cost on to our customers.”
Madonia said East Coast experiences strong demand for its mature-greens, grapes, cherries and roma tomatoes.
“I think we have great demand for our product because we do a very good job with our product,” he said.
“My brother works very hard on the farm level. We try to market the product correctly and try to make sure everything is packed correctly and that we have a good product for our customers. When you do that, you get the repeat customers and repeat orders.”