Promotable peach supplies may delay until July

05/09/2014 09:30:00 AM
Doug Ohlemeier

The delayed plantings should also help extend the season past the typical July Fourth finish to mid-July, Leger said.

Borders Melons East plans to begin harvesting June 9-10, as usual.

Mark Paulk, salesman and general manager for Adel, Ga.-based Borders Melons East, a part of Edinburg, Texas-based Borders Melon Co. Inc., said he expects full production to start in mid-June.

“I think you’ll see us going strong by June 18,” he said. “We will be in production full-bore with promotional volume for the Fourth of July holiday during the weeks of the June 23 and the June 30. The last few years, we have been running and peaking a little earlier than normal, about a week too early, so the peak harvest time this year should be more normal for Fourth of July promotions.”


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