Melancon will handle sales across the board rather than focusing on a certain aspect of Prime Time’s business, Aiton said.
Village Farms tests heirloom tomato, increases mini-plum production
Eatontown, N.J.-based Village Farms LP is testing a two-count heirloom tomato pack, said Doug Kling, the company’s chief sales and marketing officer.
The Exquisite is a hybrid heirloom that has a shelf life comparable to beefsteak tomatoes and tastes great, Kling said.
The pack’s big coming-out party will be at the Newark, Del.-based Produce Marketing Association’s annual Fresh Summit convention this October.
“It will be very limited for the next six months,” Kling said. “We’re ramping up for PMA.”
Also in 2013, Village Farms is ramping up production of its new Heavenly Villagio mini plum tomato, which the company introduced at Fresh Summit 2012, said Helen Aquino, Village Farms’ marketing manager.
In addition, Darren Brown, a Vancouver chef, is featuring the Heavenly Villagio at his restaurant Oru this season, Aquino said.
Village Farms sells the variety in grab-and-go pouches, some of which are merchandised by retailers near checkout, Aquino said.
By Markets Editor Andy Nelson