For the first time, the Chilean Avocado Importers Association, the Mexican Hass Avocado Importers Association, the California Avocado Commission and the Hass Avocado Board have combined forces to take part in a category-wide media buy, said Jose Luis Obregon, executive director of the Irvine, Calif.-based Hass Avocado Board.
Groups partner in Kick Off campaign
09/09/2011 12:14:00 PM
- From the show floor: PMA Fresh Summit 2014 booths 5
- From the show floor: PMA Fresh Summit 2014 booths 4
- New York sale benefits Ag Against Hunger
- Judge denies dismissal in PrimusLabs cantaloupe cases
- JOH nets $135,000 for children’s charities
- Alliance for Food and Farming calls for end to “Dirty Dozen"