“The phrase was coined by the NFL as a way to appeal to women and families that support the NFL but don’t have the opportunity to be at the game. We’re using that phrase as a way to encourage people to grill, and utilize onions of course, while they are watching the game at home,” Jones said.
Consumers also have chances to win prizes as part of this promotion by entering an online drawing by registering online.
“The cool thing is that when consumers enter online, they will also enter the retailer’s info when they register so the retailers can win the same prize the consumer winds,” Jones said.
Each week, the committee plans to give away a Weber cookbook, and there will be a monthly drawing for a grill each month.
The committee also plans to host giveaways on its Facebook page.
“There will be even more prizes given away there,” Jones said. “We’re going to be doing random drawings daily for a Weber cookbook and we’ll also be drawing weekly for a Weber charcoal grill.”
Consumers can also request free Weber recipe cards online at www.usaonions.com.
“We hope to have them available until Super Bowl Sunday, Jones said.
“Our industry and our area have never been as jazzed about a promotion program as this one,” Jones said of the partnership with Weber.