Launched in a limited campaign in 2012, Medallion Sleeve Pack onions from Wada Farms Marketing Group LLC, Idaho Falls, Idaho, have been so popular with retailers that the company has made the pack style available in customized configurations.
Chris Wada, director of marketing and exports, said the company will provide tailor-made sleeve packs with different sizes and varieties at the request of customers. The standard sleeve pack contains four jumbo yellows.
“Our customers have found that they really help with shelf displays because they can be stacked,” Wada said. “The sleeves also help keep the produce department clean because they contain the onion skins.”
Wada Farms’ partner Owyhee Produce, Nyssa, Ore., packs the sleeves.