Idaho potatoes: business updates - The Packer

Idaho potatoes: business updates

10/07/2013 03:34:00 PM
Coral Beach

Courtesy Southwind FarmsAmarosa fingerlings are a new variety to be offered this fall by Southwind Farms, Heyburn, Idaho.Potandon provides tools to help retailers boost sales

Leading up to the 2013 potato harvest, Potandon Produce LLC debuted a merchandising video designed to help retailers turn potato displays into produce aisle centerpieces.

Barbara Keckler, marketing manager for the Idaho Falls, Idaho-based grower-shipper, said the video addresses retailers’ desire to build a more efficient marketing program. Dubbed “Merchandising 101,” the video encourages retailers to stock more varieties of potatoes for maximum consumer appeal.

Potandon also offers retailers assistance with determining traffic patterns and developing plan-o-grams. The company, which is the exclusive provider of potatoes for the Green Giant label, also stresses the importance of display maintenance. Proper rotation, cleanliness and attractive display fixtures are crucial to attract and maintain consumers’ attention, according to the Potandon website.

Southwind medley packs include new variety

A new variety of fingerling has joined the specialty spuds grown at Southwind Farms, Heyburn, Idaho.

Robert Tominaga, president and co-owner, said the Tri-State Potato Research and Breeding Program developed the variety, known as the amorosa. It is a red-skinned fingerling with reddish-pink flesh.

Southwind has limited quantities of the amorosa fingerlings for the 2013-14 season, Tominaga said.

The company plans a limited introduction of the amarosas by including them in their medley packs beginning this year.

Southwind plans to increase plantings of amarosas with the intent of having them available for retailers in a year or two, Tominaga said.

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Oduol Victor    
Siaya County-Kenya  |  July, 11, 2014 at 03:00 PM

Hi I am a local sweet potato farmer in Nyalgunga Village in Siaya-Kenya.My request is that are there ways and means through which I can export my products:that is the sweet potatoes to you? I would like to find a market over there and that if you can help me achieve the same then it is most welcomed. Thank you.

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