Idaho potatoes - business updates
GPOD of Idaho growers undergo GAP audits
Kevin Searle, general manager for Shelley-based GPOD of Idaho, said all the firm’s growers are certified for good agricultural practices.
In the last two years, Searle said processors have begun to insist grower-shippers that provide processing product undergo GAP audits.
Searle said the 41-year-old company is an independent shipper with an independent grower base that exclusively focuses on the russet burbank.
“Our No. 1 reason is that we will get premium return that will run up against the norkotah, and the primary reason is that our people on the other end don’t want a norkotah,” he said.
“They like how the burbank performs every time they put it on a plate.
“We’re trying to keep the pool of growers loyal to the burbank and they have done a good job of raising the highest quality burbanks in the state of Idaho.”
Nonpareil ramps up Betty Crocker marketing
Scott Phillips, vice president of sales and marketing for Nonpareil Corp., Blackfoot, Idaho, said the firm is meeting with retailers to discuss promotion strategies for the company’s new Betty Crocker-label potatoes.
“It is one of the best food labels in the industry, with huge brand awareness,” he said. “When you take the appeal of
Betty Crocker, the trusted name and brand and put a premium potato in there, hopefully you get a consumer reaction.
Nonpareil will offer traditional pack options for the Betty Crocker label, including 3-pound, 5-pound, 8-pound and 10-pound consumer poly bags, and 50-pound cartons for foodservice.
The firm also intends to unveil a new style of packaging for the label in the months ahead, he said.
Pleasant Valley Potato takes back sales duties
After four years of marketing through Raleigh, N.C.-based L&M Cos. Inc., Aberdeen, Idaho-based Pleasant Valley Potato Inc., will handle its own sales and marketing in 2010-11, said Ryan Wahlen, general manager at Pleasant Valley Potato Inc.
“We’re doing our own sales and marketing,” Whalen said.
While Whalen said he nothing but praise for L&M, Pleasant Valley Potato felt it lost some of its identity when it wasn’t doing its own marketing.
“We’re just returning to the way we used to do things,” he said.
Potandon Produce plans colorful spud unveiling
Potandon Produce LLC,, Idaho Falls, Idaho, will bring new colorful potato varieties to unveil at the Produce Marketing Association’s Fresh Summit on Oct. 15-18 in Orlando, Fla., said David Wheeler, new product and marketing manager.