It is free marketing for participating producers, he said.
The department’s marketing specialists connect growers with retail chain buyers, including Abingdon, Va.-based Food City Stores, which often buys local produce, Holmberg said.
The main state-funded marketing for Kentucky’s fresh produce is Kentucky Proud.
Demand for local produce is strong in Kentucky, said Adam Watson, produce marketing specialist, Kentucky Department of Agriculture, Frankfort.
“There has always been some interest in local, but it’s in the forefront now,” Watson said. “We’re seeing more retailers coming to us and looking for Kentucky Proud items, often because consumers are asking for it.”