The chef will offer holiday entertaining ideas and welcome the winner of the Facebook sweepstakes to New York for a fun weekend, she said.
Meanwhile, APEAM has developed a new, general market TV spot featuring celebrity chef Jamie Gwen as well as Hispanic market TV and radio ads with José Hernández, better known as Chef Pepin, said Eduardo Serena, APEAM’s marketing director.
During the holidays, APEAM plans to help retailers increase sales by showing consumers how they can substitute avocados for butter or oil in brownies, cookies, cupcakes and other favorites, Serena said.
The association also plans to launch a promotion with chef Pepin in December centered around the Hispanic celebration of Posadas.
APEAM plans to connect with Hispanic consumers through online and mobile advertising, blogger outreach to influential Latino bloggers, a special online coupon offer on the Avocados from Mexico Spanish-language website — aguacatesdemexico.com — and more, Serena said.
APEAM recently concluded its Halloween Spookamole campaign that featured avocados from Mexico as a “must-have Halloween party food.”