Mexican avocado business updates

11/04/2013 02:16:00 PM
Vicky Boyd

Green Earth Produce hires sales veteran

Terence Kelley has joined Green Earth Produce as a salesman

In the past, he has held sales, operations and managerial roles in the produce industry and has experience with mangoes and avocados, according to a news release.

Kelley comes to the Vernon, Calif.-based firm from Pacific Trellis Fruit. Before that, he spent 14 years with Vancouver, British Columbia-based The Oppenheimer Group.

He will “add a key element to our expanding avocado program and bring some experienced mango knowledge to the team,” Gahl Crane, director, said in the release.

Hass board kicks off program en Español

The Irvine, Calif.-based Hass Avocado Board has launched a campaign and website in Spanish — Saborea Uno Hoy — to encourage consumers to include fresh hass avocados with every meal.

Much like the English effort, the board’s Spanish program includes the words “aguacates frescos,” or “fresh avocados,” as well as “naturalmente grasas buenas + sin cholesterol,” or “naturally good fats + without cholesterol,” according to a news release.

This also is the board’s first Spanish website (www.SaboreaUnoHoy.com) that features nutritional and research information, tips and recipes.

In addition, the board enlisted nutritionist Malena Perdomo as the spokeswoman for Saborea Uno Hoy.

West Pak Avocado upgrades packing capability

Murrieta, Calif.-based West Pak Avocado Inc. has just completed a major expansion at its Uruapan packinghouse that included replacing an existing packing line and adding a second one.

Now, one line will be dedicated to product destined for the U.S., while the other will handle fruit for Mexico and other export markets, said Doug Meyer, vice president of sales and marketing.

The expansion was prompted by increasing demand for Mexican avocados, he said.


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