Growers have Mexican grapes in the bag

04/19/2013 11:23:00 AM
Cynthia David

Galvan is also handling requests for 2-pound fixed weight bags, which are more expensive and time-consuming to pack than random weight bags.

Atomic Torosian, managing partner in Crown Jewels Produce LLC, Fresno, Calif., which packs bags under the Crown Jewels label, said requests for clamshells are increasing slightly.

“There’s a place for clamshells,” he said. “There might be a little less shrink.”

Jared Lane, vice president of marketing at Bakersfield, Calif.-based Stevco Inc., said having a team of five in Nogales to market the deal allows the shipper to adjust quickly to customer needs, from club-store clamshells to pouch bags.

“Most retailers are heading in the direction of a clear polypropylene bag with more clarity and less design to show more of the grape,” he said

Pandol says the amount of printing on the new bag is another point of contention.

“Some say, ‘Hey farmer, use your package to tell your story,’” he said.

“Others say, ‘Quit using graphics, you’re hiding the product!’”

Like other shippers, Jerry Havel, director of sales and marketing at Nogales, Ariz.-based Fresh Farms, can handle any packaging request, but he doesn’t see the 2-pound random weight bag disappearing any time soon.

“I think the 2-pound bags will remain popular because they’re easy to pack, easy to stack and easy to ship,” Havel said.

While the new bags are beautiful, “we also need to increase consumption with taste,” Galvan said.

“If it tastes good and it’s a good package,” he said, “it’s a winner.”


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