Retailers use strategies to promote Mexican grape consumption

04/19/2013 10:54:00 AM
Cynthia David

Wilson said research shows consumers are willing to try black grapes when they’re displayed with red and green seedless varieties.

Serpa recommends silent-sampling several varieties to help shoppers choose.

Other suggestions include:

  • Cross-merchandising with picnic favorites in June;
  • Telling the grower’s story using quick-response codes or point-of-sale materials to help connect the shopper to the producer;
  • Promoting the health message that grapes are loaded with nutrients; and
  • Tying grapes into healthy lifestyle cross-promotions in or near the pharmacy.

Prev 1 2 Next All

Comments (0) Leave a comment 

e-Mail (required)


characters left

Feedback Form
Leads to Insight