He said the company charges a small premium for it.
“It’s a very nice handle bag,” Havel said.
There’s an industry debate about whether it’s just an expensive bag or “a poor man’s clamshell,” said John Pandol, director of special projects for Pandol Bros. Inc., Delano, Calif.
At least one major retailer that currently packs nearly all of its produce in clamshells is looking at the new bag, he said.
“I think it’s cutting into the clamshell deal,” Pandol said.
Pandol Bros. has resisted using the bags so far, but one of the firm’s customers wants to use it, and Pandol wonders if others will require it, as well.
The bag is “a better platform for graphics,” he said, and has the grab-and-go feature.
However, when it’s on display, “You see a sea of plastic, not a sea of product,” he said.
“Most people want less packaging, not more.”
Gavan said Fruit Royale has put up some private label bags and has found the square bag is easier to pack than traditional ones because the top is wide open.
Originally, the new bag was used primarily for peppers, cucumbers, tomatoes and citrus, Russo said. Its expanded use for grapes is largely responsible for the recent surge in popularity.
The bags account for up to 10% of the market, he said.