Sun World increases branded grapes

04/18/2014 11:20:00 AM
Melissa Shipman

Natalie Erlendson, marketing manager for Sun World International, LLC, Bakersfield, Calif., said the company will have additional supplies of Superior Seedless brand grapes and Midnight Beauty brand grapes this year.

The increase in supply will come from both Hermosillo and the Caborca region as well.

Sun World’s increase in supply out of Mexico is driven by both additional growers in the Hermosillo region and higher yields this year, said Gordon Robertson, senior vice president of sales and marketing.

These combined factors will add up to a substantial increase.

“Sun World will have approximately 125,000 additional cartons to sell coming out of the Hermosillo region this year,” Robertson said.

The increase in supply will give ample opportunities for promotion, Erlendson said.



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