Courtesy Sun World InternationalSun World International is taking steps to expand its offerings, as well as differentiate them from other companies' product, says Natalie Erlendson, marketing manager.Bakersfield, Calif.-based Sun World International expects its Mexican grape deal to reach 620,000 cartons, a new record, said Uldarico Durazo, licensing manager for Mexico.
Sun World now represents seven growers in Cabarca and Hermosillo, where it’s working to expand its early-season offerings, Durazo said.
The grower-shipper’s largest grower in Caborca has built a new facility to significantly increase its pre-cooling and storage capacity, category lead Rudy Heras said.
The facility also holds a new packing line, allowing Sun World to extend the availability of its clamshells, Heras said.
Sun World is implementing a new food safety and quality self-auditing system in Mexico that uses data-capturing software and smart tablets in the field.
“This will allow us to conduct harmonized audits across more product and provide real-time visibility to field and food safety conditions,” said marketing manager Natalie Erlendson.
Sun World is also expanding its high-graphic grab-and-go bag line to include grapes of all three colors.
“The graphics highlight the company’s unique and proprietary varieties, a point of differentiation for retailers,” she said.
The bag also includes a nutrition panel and product handling tips, Erlendson said, information consumers surveyed said they wanted to see on their packaging.