Supplies set to be plentiful for Memorial Day, Fourth of July

04/12/2012 12:36:00 PM
Tom Burfield

“That’s an important one for us,” he said, since product usually ships the week before the holiday.

Fruit usually is not available from Northern California until after the Fourth, he said, so most chains depend on either Mexico or California’s Coachella Valley deal for their Independence Day ads.

Picking could begin in California’s Central Valley by July 4, Torosian said, with the Mexican deal winding down the first week of July.


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