Business updates: Michigan Produce - The Packer

Business updates: Michigan Produce

06/28/2010 04:48:22 PM
Ashley Bentley

For estate planning purposes, the farm belongs to Russell Costanza’s children, he said, but eventually the farms will be owned under principals, but business will still be done as Russell Costanza Farms.

All three work for Russell Costanza Farms, Sodus, Mich.

Superior Sales ships new zucchini, lettuce

Hudsonville, Mich.-based Superior Sales Inc. is shipping a yellow zucchini this year.

“It’s not yellow squash; it’s zucchini that’s yellow,” said Randy Vande Guchte, president.

Vande Guchte said he’s hoping it replaces yellow squash for some customers because it actually holds up better.

Superior Sales is also packaging green leaf, red leaf and romaine lettuces out of California in sleeves, so the packages are open at both ends.

The company also plans to ship its products in new boxes this year. The company is going to back to a brown kraft box, Vande Guchte said.

“We’re making everything totally uniform,” Vande Guchte said.

The company continues to look for alternatives to waxed boxes, said Todd DeWaard, sales manager.

Celery and celery hearts will be shipped in unwaxed boxes this year, along with cabbage if it’s field-packed, Vande Guchte said.


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