“They provide many area retailers with Jersey Fresh banners and locally grown banners to promote at store level to capitalize on the locally grown aspect of the marketing end,” Von Rohr said.
The Jersey Peach Council brings cooking demonstrations to retailers, and the Peach Queen goes to stores for product demos, Von Rohr said.
“We have point-of-sale material, Web-based ads and billboards to get the word out,” he said.
Fill-ins are a good source of sales revenue, too, said Russell Brown, salesman with Oak Grove, Va.-based Parker Farms.
“We’ve got a lot of advantage of where we are to help keep the supply chain moving,” he said.
Direct store deliveries also help, said Curt Fifer, sales director with Fifer Orchards in Wyoming, Del.
“We’re in Delaware, close to D.C. and Baltimore, and that allows us to ship them the next day,” he said.
Consistent supplies help keep regular ad placements going, too, said Steve Balderston, operators of Colora Orchards in Colora, Md.
“If we have a large volume of peaches and we can let them know three or four weeks ahead when they’re coming, then they’ll usually work with you,” he said.