“(Local) has been one of the bigger shifts in agriculture in the past 10 years,” he said. “There’s a lot of support for community markets.”
Cedarville, N.J.-based Eastern Fresh Growers Inc.’s distribution net extends well beyond most boundaries of “locally grown,” said Tom Sheppard, the company’s president.
“Our volume is such that we can’t count on locally grown demand” alone for the company’s success, Sheppard said.
But Eastern Fresh, like all New Jersey fruit and vegetable grower-shippers, does benefit from the local trend. Take asparagus, for instance, Sheppard said.
“Jersey asparagus has a real good reputation,” he said. “People look for it.”