Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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New Jersey Produce

New Jersey business updates

Eastern Fresh Growers Inc., Cedarville, N.J., finished construction of its packinghouse.

The grower-shipper opened the 28,000-square-foot operation in June.

Eastern Fresh plans to pack its bell peppers and cucumbers in the new operation and continue using its other facility to pack its asparagus and other vegetables, said Tom Sheppard, president.

Sheppard said Eastern Fresh relocated its old packing line to the building, which is large enough to handle construction of a computerized bell pepper packing line, something Eastern Fresh is considering adding.

Eastern Fresh runs its peppers and cucumbers on the same line.

The company plans to use its current line for cucumbers once it constructs another for peppers, Sheppard said.

Eastern Fresh also grows and ships asparagus, lettuce and squash.

Freshwave adds staff, boosts growing regions

Tom Consalo is now director of sales for Freshwave Fruit & Produce LLC, Vineland, N.J.

Consalo, who has worked in the New Jersey produce industry since he was a child, joined the grower-shipper in September.

The son of Thomas Consalo Sr., who died in 2002, Tom Consalo worked in sales for four years for his family’s operation, Wm. Consalo & Sons Farms Inc., Vineland, after graduating with a masters in business administration.

As a child, Tom Consalo worked a variety of jobs there including loading and unloading trucks, quality control and visiting retailers.

During college, Consalo always returned to the business to follow the deal, he said.

“You can’t get it out of your blood,” Consalo said.

“I’ve been lucky to dig into the business end of things over the last five years or so. Everything culminates together when you start from the ground level in loading trucks to marketing.

“That’s a value to have that knowledge when speaking to retailers. It brings meaning to the retailers compared to guys who don’t have that experience.”

In other news, Freshwave has expanded its partnerships with other growing regions.

The grower-shipper developed a partnership with a Florida herb grower-shipper and expanded its blueberry production into south Georgia by becoming the exclusive sales agent for Farmer John LLC, Alma, Ga.

Graiff Farms expands specialty onion sales

Daniel Graiff Farms LLC, Newfield, N.J., is selling peeled cippolini, shallots and red and white pearl onions in retail stores in the Northeast.

The fresh-cut processor and distributor in March of 2011 began selling its specialty onions to foodservice customers.

In November, it began marketing the six- and 12-count, 8-ounce clamshells to retailers, said Jamie Graiff, partner and sales manager.

Graiff Farms also processes and ships baby arugula and baby spinach from New Jersey and other growing regions.


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