New Jersey blueberry producers keep pace with rising demand

05/27/2009 09:16:17 AM
Abraham Mahshie

Von Rohr said his growers will begin around mid-June, growing dukes and blue crops both in conventional and organic.

Von Rohr said Sunny Valley produces up to 1 million cases of conventional blueberries and up to 50,000 cases of organic.

He added that blueberries are marketed in pints, quarts, 2-pound packs and, this year, 18-ounce packets.

“Normally, the pints are the number one item out of New Jersey,” he said. “There have been a lot of requests this year of upsizing of packages. There is a lot of interest of people looking for larger sizes than pints this year.”

Von Rohr said he thinks their antioxidant qualities have caught on and everyone is trying to compete with club store sizing, while retailers are also looking for higher sales at the register.

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