New Jersey expands market for ‘local’ - The Packer

New Jersey expands market for ‘local’

05/28/2010 09:47:29 AM
Abraham Mahshie

“In the outlook, we can be tasting a bigger share of that market as time goes on,” he said. “Not only farmers markets, but our wholesale deal can benefit as well.”

Furey said there may be wholesale channels to market products like South Jersey tomatoes, sweet corn and peppers.

“You take a Wegman’s that sets up a relationship to buy all its sweet corn from a local farmer,” he said. “In years past, they would access that through a terminal market, but they have honed in and tailored their marketing and their buying pattern to local farmers, and that becomes a great customer that previously might have not existed.”

Furey said buy local does not just mean retail at the farmers market stands, but it can penetrate the wholesale deal as well.

“Warehouse buyers in the New York metropolitan area may be looking for produce that they can say meets the locally grown definition,” he said.

“It might be coming from Maryland or South Jersey up to Connecticut, and that’s a wholesale transaction, but it’s part of this buy local movement.”

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