“It’s not a typical year, so I think everybody in the industry is kind of nervous about jumping out and making any big moves this year because nobody knows where we’re going to be in three weeks,” Johnson said.
Hill agreed with that assessment.
“Retail promotion, it’s hard,” Hill said. “After the freeze hit, there was already some talk about starting ads done. A lot of guys were jumping on $10, $11. We could be looking at $16 jumbos. Retail has kind of backed off a little bit.”
It doesn’t help that a locally grown program has never gotten much traction, Hill said.
“The New Mexico Department of Ag has been trying for years, but it’s just never capitalized,” he said. “There’s never really been a push for a homegrown onion here.”