“The gold kiwifruit in New Zealand will be ramping up in the next few years, so there will be some good opportunities in the U.S.,” Bushong said.
“Zespri will be working with all of our distributors to build brand equity through health messaging, point-of-sale material, sampling, social media, dieticians, public relations, research and development and recipe development,” Hoard said.
Psa remains an issue for New Zealand and kiwifruit growing regions outside the U.S., Hoard said.
“Zespri Growers have spent a lot of time and funded learning on orchard management practices to help manage our vines through Psa,” she said.
That information is shared online with other growing regions, part of an effort to support kiwifruit production and demand worldwide.
Beyond the SunGold, Zespri’s development efforts include a long-term target of an edible or easily peeled skin. That could take about a decade.
So far cultivars with those qualities have fallen short on one or more other qualities, such as taste, storage life or resistance to Psa.